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Acceptable Use Policy

Mercentia Ltd, London, United Kingdom · Last updated 19 June 2026

This Acceptable Use Policy governs what you may sell, host, and create using Mercentia. It forms part of your agreement with us. We host your storefront and our AI generates parts of it on your behalf, so we keep the platform lawful and safe. Your payment processor (e.g. Stripe) imposes its own restricted-business rules in addition to ours.

1. Prohibited businesses and content (never allowed)

Our AI store builder refuses to create stores in these categories, and existing stores are suspended on detection:

  • Child sexual abuse / exploitation material — e.g. any sexual content involving minors, CSAM, child exploitation
  • Illegal goods or services — e.g. stolen goods, goods that cannot be lawfully sold, fencing
  • Controlled / illegal drugs & paraphernalia — e.g. narcotics, psychoactive substances, drug paraphernalia, nitrous oxide for misuse
  • Weapons, firearms, ammunition & explosives — e.g. guns, firearms, ammunition, explosives
  • Counterfeit, replica or IP-infringing goods — e.g. fake designer goods, replica watches, unauthorised brand reproductions, pirated media
  • Hateful, extremist or terrorism-promoting content — e.g. hate speech merchandise, extremist propaganda, terrorism financing or promotion
  • Sexual services, escorting & human trafficking — e.g. escort services, prostitution, human trafficking, mail-order spouses
  • Fraud, scams & deceptive schemes — e.g. phishing, fake check cashing, get-rich-quick schemes, pyramid / Ponzi schemes
  • Fake documents, identities & credentials — e.g. fake IDs, forged documents, fake diplomas, fake reviews/followers
  • Malware, hacking & illicit surveillance — e.g. malware, hacking services, stalkerware, unauthorised surveillance devices
  • Protected wildlife & prohibited animal products — e.g. ivory, endangered species, CITES-listed products, shark fins
  • Unapproved drugs, devices & miracle health claims — e.g. prescription drugs without a licence, unapproved supplements with disease claims, miracle cures, fake COVID/cancer treatments

2. Restricted businesses (allowed only with conditions)

Lawful but age-gated, licensed, or processor-sensitive. Allowed only with review and the relevant licence/age controls. You are responsible for holding any required licence and for applying lawful age verification.

  • Alcohol — e.g. wine, spirits, beer
  • Tobacco, nicotine & vaping products — e.g. cigarettes, e-cigarettes, vapes
  • CBD & cannabis-derived products — e.g. CBD oil, hemp products
  • Gambling, betting & lotteries — e.g. betting, casino, lottery
  • Regulated financial services — e.g. lending, debt collection, crypto exchange
  • Knives, bladed articles & weapon accessories — e.g. kitchen knives, collectible blades, pepper spray (where lawful)
  • Adult (18+) products & content — e.g. adult toys, lingerie, non-illegal adult content
  • Pharmacy & regulated health products — e.g. over-the-counter medicines, supplements, medical devices

3. Platform conduct

  • Do not misrepresent your identity or business, or use a false name, address, or phone number to register.
  • Do not send spam, run phishing, or distribute malware.
  • Do not infringe intellectual property, publicity, or privacy rights.
  • Do not attempt to evade fraud, risk, or suspension controls.
  • Do not use our AI tools to generate content that violates Section 1.

4. Verification, payments, and payouts

Building a trial store requires only a verified email. Accepting real payments and receiving payouts requires completing your payment processor's identity verification (KYC/KYB), which verifies your legal identity, business details, address, and bank account. We may require phone verification before publishing or paying out, and may hold higher-risk signups for manual review.

5. Enforcement

Depending on severity we may refuse an AI generation, flag a store for review, restrict features, suspend a store (taking the storefront offline), terminate an account, withhold payouts pending investigation, and report unlawful activity to authorities. Unlawful content is actioned immediately and reported.

6. Reporting and appeals